BROWN-FORMAN SIGNS WITH TOAST! NETWORK
Brown-Forman will join a growing list of brands participating in the
Toast! Network consumer and retailer marketing program.

LOUISVILLE, KENTUCKY, June 20, 2003 – Brown-Forman Beverages Worldwide has signed a 12-month contract with Toast! Network to advertise its brands to consumers and retailers across the country. Toast! Network will provide Brown-Forman Beverages with state-of-the-art relationship management tools and a nationwide database of qualified customers through its extensive network of retail partners.

“We’re always looking for new ways to reach out to our customers to build loyalty for our brands and establish long term relationships with consumers. Toast! offers a very effective means for us to initiate and maintain a dialogue with our customers at both the retail and consumer level,” said Andrew Mansinne, Global Brand Director for Brown-Forman Beverages Worldwide.

Mansinne selected Toast! because he was impressed with the wide range of tools it offers and its ability to send powerful branded messages to both consumers and retailers in a dynamic yet casual format. The Toast! Network is an ideal way for beverage suppliers to keep customers informed about their products and to advise them of promotions, special merchandising opportunities and upcoming branded events.

Toast!’s database of over 500,000 qualified consumers gives brands the ability to target consumers using a variety of demographics including age, gender and location. Toast!’s connection to over 5,000 retail stores offers another advantage to suppliers like Brown-Forman: it supports all tiers in the supply chain by driving consumers to retail outlets while at the same time allowing brand owners to control the brand’s message.

Jill Baird, Owner of Old Mill Wine & Spirits Shoppe, has been actively building her store’s customer list over the last year. "We're very excited about reducing our direct mail costs and improving our customer communication. We have successfully converted most of our traditional mailing list into online profiles and have also had success registering new customers in the store and at tasting events."

Brown-Forman will use Toast! Network to advertise a variety of brands over the next twelve months. Toast! Magazine will feature the brands in advertorials, product spotlights, recipes, and branded merchandise offers, giving brand managers dozens of ways to engage consumers and build loyalty across Brown-Forman’s extensive portfolio.

“As marketers, our ultimate goal is to talk directly to the consumer, and that is just what the Toast! Network will allow us to do. Toast! will build consumer loyalty for our brands and increase the frequency and the amount of their retail purchases. That’s a win-win outcome for all of us,” said Bolla Brand Manager Gervasio Cubenas.

About Toast! Network
Toast! Network is the premier provider of relationship-building tools for suppliers and retailers in the beverage alcohol industry. The Toast! Network platform includes customized registration features, sweepstakes lead capture services, e-newsletters, e-greeting cards, and integrated retailer web sites that allow beverage suppliers to communicate with their customers in a personalized, intimate, and highly effective way.

Online and on-site presentations can be arranged by calling Bob Woehrle at 877-778-6278 or emailing jeff@toastnetwork.com.

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